PLM Interest Group
CEO Briefing Document for PLM
The CEO Briefing Document for PLM is a specialist tool for educating senior directors and VPs about the PLM context.
A key feature of the CEO Briefing Document is that the PLM Manager can edit it to include relevant examples from the company's own operations, which makes it instantly more relevant and understandable for executive colleagues who may be sceptical or tight on time.
Use of the Briefing Document improves the interaction between the PLM Manager and the Board, and prevents the distraction that happens when PLM has to be explained as part of the case for go-ahead.
The CEO Briefing Document is a concise, high-level overview of PLM principles and examples that can be used to support presentations to the board about PLM issues or project proposals. The Briefing Document is completely generic, and is relevant to any Board member of any size of company, in any industry.
It is designed to be used in an active situation, where a PLM project has been properly justified or a PLM issue has been properly presented. It improves the interaction between the PLM Manager and the board, and prevents the diffusion that happens when PLM has to be explained as part of the case for go-ahead.
How It Works
People look for an "Elevator Pitch" for PLM - an instant explanation of the benefits that will convince a CEO while you share a lift to the sixth floor. This is not possible, and it is not necessary.
PLM projects should get funded because they will deliver significant financial and operational benefits for the company. That needs a thorough justification, which takes time to produce. The PLM Project Justification Handbook explains how to do this, over the course of 74 pages.
However, the problem that "the Board doesn't understand about PLM" still remains. Getting approval for a new PLM project is a selling situation, and if the Customer (CEO or VP on the Approval Board) has a vague doubt in his mind about "this PLM stuff" then he is likely to go round the loop again and again.
The CEO Briefing Document provides a rapid overview of PLM in 5 pages of core text. This switches off the doubt, and lets everyone focus instead on the financial and operational benefits that you have written into the justification.
The two main features of the CEO Briefing Document are that it is designed with highlights in the text that will catch the eye of someone who is speed-reading it; and it can be edited by the PLM Manager before it is circulated within the company.
This means that someone who has little self-motivation to understand PLM will still catch the message; and because the message has been customised with text relating to the company's operations or industry, the message will seem particularly relevant.
A separate Instruction Document is provided to assist the PLM Manager in customising and preparing the CEO Briefing Document for circulation.
The CEO Briefing Document is available directly from the Store.
All documents are supplied in Word format so that users are able to modify and adapt them as desired, as specified in the Terms and Conditions.
For more information about the CEO Briefing Document contact firstname.lastname@example.org.
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